More Than a Game: The Super Bowl LIX Logo’s Deep Connection to New Orleans
NFL
Ladies, if you’ve ever thought the Super Bowl was just about football, commercials, and an over-the-top halftime show—think again! This year, Super Bowl LIX in New Orleans is breaking barriers and making history in more ways than one.
I live in Baton Rouge, just 60 miles from the Big Easy, and I can already feel the electricity in the air as the city transforms for the biggest game of the year. But what has caught my attention over the last week wasn’t just the game itself but the Super Bowl logo.
Caesars Super Dome. Home of the New Orleans Saints.
Why? For the first time ever, the NFL tapped a local artist to design the logo—and she’s a Black woman from New Orleans!
Meet the Woman Behind the Super Bowl LIX Logo
Her name is Tahj Williams, and she is a true embodiment of New Orleans culture. She isn’t just an artist—she’s a Mardi Gras Indian queen and a cybersecurity expert at Microsoft. Talk about a powerhouse! She is known for her amazingbeadwork in the city.
Her design isn’t just a logo—it’s a “love letter to New Orleans,” she told Nola.com. The design is deeply rooted in the history of Black Masking Indian traditions and celebrates the city’s unique African and Native American heritage.
Here’s why this is so special:
🔥 She’s the first-ever local artist to design a Super Bowl logo.
🔥 Her design honors the Black Masking Indian tradition, symbolizing resilience and culture.
🔥 It’s the most vibrant and unique Super Bowl logo in history.
🔥 The NFL is making a stronger push to connect with its female fans—and we love to see it!
Why This Super Bowl Matters More Than Ever for Women
Let’s be honest—the NFL has been trying to win over women for years, and with the Taylor Swift effect in full swing, they’re making moves to bring us into the game more significantly.
But this? This is something real.
I’d like to think this isn’t about hype or marketing. I hope that it’s about representation. It’s about a woman’s artistic vision shaping the identity of one of the biggest sporting events in the world.
That’s why you should tune in on February 9—not just for the Kendrick Lamar halftime show or the commercials—but to celebrate Tahj Williams, the culture of New Orleans, and this historic moment for women in sports.
So, whether you’re a die-hard football fan or just here for the vibes, this Super Bowl is for us.
Will you be watching? Let me know in the comments! 🏈🍾✨
